Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate bank in Buffalo, New York. It was my job each morning to organize the clips sent to us from Reuters. I’d neatly cut them with scissors to fit on a sheet of paper so I […]
The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing for brand building and demand generation. More than 1,200 North American B2B marketers participated in the survey designed to understand the impact of content marketing on these organizations, as well as the tactics they are
New Survey Reveals Impact of Content Marketing on B2B Brands Read More »
I recently talked with execs at a company that had just received a healthy dose of financing. These good people now face aggressive goals for customer growth, and they need to begin demonstrating measurable progress by the end of this year. Growth in such a short term is challenging, but doable. What’s needed is fast-track
The Direct Line between Compelling Content and Short-Term Growth Read More »
What do your email marketing metrics say about your newsletter's success? Are you average? Above average? It seems there’s always room for improvement. In our latest newsletter, we share eight tips to help marketers improve their eNewsletter performance, as well as other articles that address important aspects of an email marketing strategy. Click here to read
Open. Click. Bounce Read More »
No matter whether you’re trying to get your kids to eat their vegetables or motivate your company’s website visitors to opt into your email newsletter – I can guarantee you’ll achieve more by making it fun. How do you do that? In “fancy schmancy” marketing terms – gamify it. With regard to website engagement, gamification
Gamifying Your Website: Attracting Leads and Keeping Them There Can Be Fun! Read More »
Last Thursday evening, I attended the Venture Atlanta Entrepreneur’s Reception, thrown by Silicon Valley Bank for the 32 entrepreneurial CEOs selected to present to Venture Atlanta this year at the Georgia Aquarium (October 22 & 23). The reception provided an opportunity for these rising leaders to get to know each other and get briefed on
Presenting to Investors: It’s What They Need to Hear, Not What You Want to Say Read More »
Just recently, I was in the market for a new car – or more specifically, a “new to me” car: a used, slightly older model BMW convertible. I’d been daydreaming about owning one for a while and being my thrifty self, decided a previously owned one was a more cost-efficient option. I went to a
How Well Does Your Agency Listen to You? Read More »
As far back as 2008, online video for marketing was “trending” as becoming an important medium. Five years later, the day has finally come: If you don’t have a video on your website to quickly engage visitors in a personal and informative way, you’re out of date. On the B2C side, it seems there is
B2B Video: It’s Not About Going Viral – It’s About Being Relevant Read More »
Every new company knows that exposure is vital to business success. Without it, your customers and other stakeholders, such as potential investors, will never know about your cool new widget, or your game-changing software, or how your approach to problem solving is significantly different from other companies. That is why so many of Carabiner’s startup
8 Websites for Startups to Get Free Publicity Read More »
Finally. You’ve finished your latest blog post and uploaded it to the web. So you high-five your nearest co-worker, scratch THAT off the list and head on to the next big project, right? Not so fast. Without proper promotion, your blog will exist in a vacuum. How can your posts help you engage your target
Congrats – You’ve Posted Your Latest Blog! Now What? Read More »
