Earlier this year, Google began rolling out its new email categorization functionality for Gmail. Using new Inbox tabs, messages are now automatically categorized by type: Primary, Promotions, Social, Updates and Forums. While it may help users prioritize and organize the messages they receive, some marketers are concerned of its impact on their email marketing efforts. […]
By their very nature, infographics – graphic visual representations of information, data or knowledge – make for great content in social media. And, to further the return on investment, savvy marketers can employ both social and traditional PR and marketing tactics to ensure infographic content is consumed by as many relevant targets as possible. Here
Tips for Increasing the Value of Marketing Infographics Read More »
By now, we all know the benefits of blogging: engaging with audiences, developing thought leadership, getting regular website hits and bumping up pages in SEO rankings. Still, with hectic workweeks and overloaded to-do lists, many of us can be intimidated by the prospect of starting a blog or (gasp!) having to populate it with fresh
Blogging Made Easier – Four Ways to Keep Content Fresh Without Killing Yourself Read More »
What do you really know about your customers? Not just as buyers of your products or services, but as people? Looking beyond demographics, job titles and purchase history, you can weave together a broader customer profile that helps inform marketing messages and customer service, just for starters. Gathering more in-depth customer information may require a
I recently shared some thoughts on how many companies, at least at the time of their initial launch, don’t always have a clear or full understanding of their buyer. However, I’m still surprised that once a company has established a solid customer base, it often doesn’t take the necessary steps to retain the customers it
How To Create Customer Connections That Keep Them Smiling Read More »
We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there was much useful information shared by business leaders, marketers and mentors, a particular segment of a Google+ Hangout conversation with a panel of experts caught our attention. Incidentally, this was the first year Google+ Hangouts
National Small Business Week Panel Offers Tips for Managing Online Reputation Read More »
Carabiner’s Director of New Media, Kathy Cabrera, interviews Marva Bailer of IBM’s NA Smarter Planet Industry Leader Software Group (on Twitter @marvabailer) on why social media is a key marketing tactic for staying competitive for today’s CMOs. I recently served on a social media panel at an Executive Sales & Marketing Association meeting with Marva
Social Media – Key Marketing Tactic for Staying Competitive Read More »
In an increasingly crowded marketplace, branding is more important than ever. Not only do we want customers to be aware of our existence, we want them to be passionate about us, too. Branding is when your target audience perceives to know your personality and feels engaged with you. A strong brand will instill specific attributes
Like many of you, I attended a standing-room only Startup Day Atlanta last week. Flashpoint and Hypepotamus were the sponsors and the main show was to see Batch 3 of Flashpoint’s graduate companies pitch in rapid succession. All seven of the companies did a great job; there weren’t any “that-was-sad” presentations and even the company
Atlanta’s Startup Community Embraces Enterprising Youth Read More »
Our friends at Venture Atlanta invited us to submit a guest blog series to break down the options available to marketers for wire distribution services. Our posts are now up and we invite you to visit their site for tips and best practices. In Part One, we compare paid versus free distribution services and provide
