4 Ways to Create More Meaningful Online Interactions
These days, our business interactions have shifted almost exclusively to the digital environment. Here are 5 things you can do to make your online communications more meaningful.
Creating More Meaningful Interactions in a Virtual World Read More »
A lengthened sales cycle and restrictions on face-to-face meetings have dramatically impacted how salespeople get their jobs done. Here are 3 things to do now to adjust to selling in this time of social distancing.
How to Deal With Disrupted Sales Read More »
What do New Year’s and spring have in common? They’re both times when we think about starting off with a fresh, clean slate. This is why we’re revisiting one of our most popular posts from earlier this year, which relies on wisdom from organizing consultant Marie Kondo to help marketers re-energize their marketing toolbox. Good reading before the new year.
How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize Read More »
Social selling should be a critical part of your sales process these days. And, if you aren’t social selling, chances are you’re leaving money on the table. Read to learn more about social selling and how it fits into your overall strategy.
Why You Should Care About Social Selling Read More »
Email vs. Social—which one is more important and will generate the most revenue? The short answer, both! It’s no longer a question of which one to use, but how to use them together effectively. Find out how you can combine them to generate brand awareness and build customer relationships.
Email + Social = The New BFFs Read More »
Tidying expert Marie Kondo, a Japanese organizing consultant, Netflix star and author, developed the KonMari Method™, a way to transform your home by gathering possessions by category and keeping only those items that “spark joy.” Kondo’s advice is taking the world by storm. But what does all this have to do with marketing?
How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize Read More »
Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through with your messages? How did we get to this digital marketing plateau, and more importantly, what can you do about it?
Dear Customer: Will You be Mine? Read More »
In Part One of this series, we looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. Is one quaint tactic – which gives marketers the ability to stand out from the competition – making a comeback?
Is the Marketing Pendulum Swinging? (Part 2 of 2) Read More »
According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online tactics for lead generation. But, with the average office worker receiving more than 120 emails a day, has email marketing plateaued? Is the marketing pendulum swinging away from email, and its total reliance on hard data?
Is the Marketing Pendulum Swinging? (Part I of 2) Read More »
It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes it feels to those in the PR world that they’re consistently trying to prove value in a monetary, quantitative way. But because they’re in the business of credibility and trust – they are balancing two things that cannot be directly measured with a solid line to sales growth. Or can they?
The (Unrequited) Love Affair Between PR and Sales Read More »
